WHY WOO™?
WE’RE GLAD YOU ASKED !

According to dieticians, most people eat three times more sugar than they should. And that extra sugar isn’t good for us - it contributes to chronic health conditions and makes it challenging to achieve a healthy diet within calorie limits.

That’s why we made a better bar that’s as satisfying as the candy bar your grandparents ate.

WHY WOO™ BAR?

sugar free
LESS SUGAR & MORE SATISFACTION: IT’S TIME TO RETHINK CANDY BARS.

The average chocolate bar brand was launched in 1934, and is now close to 88 years old.

The top 11 chocolate bars are packed with an average of 26.5 grams of processed sugar and 238 calories each. That’s more than half the weight in processed sugar!

For the 36% of Americans who are lactose intolerant, the pervasive use of dairy products and ingredients (skim milk, milk fat, lactose, whey) often feels unavoidable. Clearly, it’s time for a change.

woo™ has 10 grams of sugar or less and 8 grams of protein. Less than half the sugar and 2x the protein of the average leading chocolate bar. woo is also made with plant-based whey protein**, and is lactose & gluten-free.

PLANT-BASED WHEY PROTEIN
PLANT-BASED WHEY PROTEIN WITH THE NUTRITION OF DAIRY

Our candy bars are made with a plant-based whey protein**, just like cow's whey protein, without the cows.

So, you can enjoy the taste, texture, and nutrition of traditional dairy, produced sustainably and without the downsides of factory farming, lactose, hormones, or antibiotics.

At woo™, we use Perfect Day®’s plant-based whey protein. Their process reduces greenhouse gas (GHG) emissions by up to 97% compared to traditional, animal-based methods.

This represents a potential GHG reduction that is the equivalent of taking 53 million passenger cars off the road.

**contains milk protein allergen.

peanut chocolate
HUMAN RIGHTS & ENVIRONMENTAL CHALLENGES

The chocolate in woo™ candy bars is 100% certified Fairtrade by Fairtrade America. We have been sourcing Fairtrade chocolate since we started our business in 2022. For us, choosing Fairtrade means standing with farmers for fairness, equality, and sustainability.

Fairtrade is about fairer purchasing practices and more decent working conditions. It’s about working towards the living income that farmers deserve for their hard work.

Additionally, Fairtrade tackles the root causes of biodiversity loss in many ways – from training farmers to setting standards for sustainable supply chains, and lobbying governments and corporations.

By buying Fairtrade, you support farmers and workers, who work to build a better future for themselves, their families, and their societies.

chocolate bars
GO AHEAD, TREAT YOURSELF WITH INDULGENCE

Everyone needs a pleasurable reward. Our brains are wired to crave things that make us happy, even if they aren't that healthy.

So we made sure that woo™ is a little indulgence everyone can feel good about. Better for you, better for your wallet!

WOO™: $2.69
Mocha/Latte : $4
Hard Seltzer: $5
Craft Cocktail: $12