WHY WOO™?
WE’RE GLAD YOU ASKED!

According to dieticians, most people eat three times more sugar than they should. And that extra sugar isn’t good for us - it contributes to chronic health conditions and making it challenging to achieve a healthy diet within calorie limits.

That’s why we made a better bar that’s as satisfying as the candy bar your grandparents ate.

LESS SUGAR & MORE SATISFACTION: IT’S TIME TO RETHINK CANDY BARS.

The average chocolate bar brand was launched in 1934, and is now close to 88 years old.

The top 11 chocolate bars are packed with an average of 26.5 grams of processed sugar and 238 calories each. That’s more than half the weight in processed sugar!

For the 36% of Americans who are lactose intolerant, the pervasive use of dairy products and ingredients (skim milk, milk fat, lactose, whey) often feels unavoidable.

Clearly, it’s time for a change.

woo™ has 10 grams of sugar or less and 8 grams of protein. Less than half the sugar and 2x the protein of the average leading chocolate bar. woo is also cow-free, lactose-free & gluten-free.

OUR PROTEIN OF CHOICE COMES FROM PERFECT DAY®

An animal-free dairy that produces milk protein.

Perfect Day® invented the world’s first milk protein made without animals, so you can enjoy the taste, texture, and nutrition of traditional dairy, produced sustainably and without the downsides of factory farming, lactose, hormones, or antibiotics.

Perfect Day®’s milk protein production process reduces greenhouse gas (GHG) emissions by up to 97% compared to traditional, animal-based methods. This represents a potential GHG reduction that is the equivalent of taking 53 million passenger cars off the road.

betterland foods™ is proud to have been selected as an exclusive partner by Perfect Day®, and expects to feature this groundbreaking ingredient across all products in its portfolio.

GO AHEAD, TREAT YOURSELF WITH INDULGENCE

Everyone needs a pleasurable reward. Our brains are wired to crave things that make us happy, even if they aren't that healthy.

So we made sure that woo™ is a little indulgence everyone can all feel good about. Better for you, better for your wallet!

WOO™: $2.69
Mocha/Latte : $4
Hard Seltzer: $5
Craft Cocktail: $12