Meet Lizanne Falsetto:
FOOD PIONEER & NO/LOW SUGAR WARRIOR

CHAMPIONING PROTEIN & TAKING ON SUGAR - ONE CANDY BAR AT A TIME.

I’m Lizanne, a Mom, CEO, Entrepreneur, & Food Pioneer.

You know those yummy thinkThin® bars? I created those by adapting my grandmother’s peanut butter cookie and brownie recipes because there weren’t any good (healthy) on-the-go options to fuel my body and mind. The result: thinkThin® became the first lower sugar, high protein, gluten-free bars that went on to spurn a whole category - Nutrition Bar. Ultimately, I sold the business in late 2015.

I love good, healthy foods, and do not eat junk. However, I do enjoy a treat - but it's got to be worth it. In 2021, I launched betterland foods™ to continue that legacy by creating foods & beverages that offer consumers a better choice for a better you & a better planet. 

Did you know that the top 10 candy bar recipes have remained largely unchanged for over half a century? So, I felt it was time for a candy redo.

I am proud to bring you woo™. Simply delicious candy bars with half the sugar & 2x the protein* of the leading brands of candy bars. With woo™ there’s no compromise on taste, and because it’s what I do - woo™ bars are gluten and lactose-free.

As a bonus, woo™’s main protein source is Perfect Day®’s plant-based whey, which has a carbon footprint that is only 3% of conventional dairy protein.

No guilt!  Snack away & enjoy a woo™ candy bar anytime.

To your vitality,

Lizanne