CHAMPIONING PROTEIN & TAKING ON SUGAR - ONE CANDY BAR AT A TIME.
I’m Lizanne, a Mom, CEO, Entrepreneur, & Food Pioneer.
You know those yummy thinkThin® bars? I created those by adapting my grandmother’s peanut butter cookie and brownie recipes because there weren’t any good (healthy) on-the-go options to fuel my body and mind. The result: thinkThin® became the first lower sugar, high protein, gluten-free bars that went on to spurn a whole category - Nutrition Bar. Ultimately, I sold the business in late 2015.
I love good, healthy foods, and do not eat junk. However, I do enjoy a treat - but it's got to be worth it. In 2021, I launched betterland foods™ to continue that legacy by creating foods & beverages that offer consumers a better choice for a better you & a better planet.
Did you know that the top 10 candy bar recipes have remained largely unchanged for over half a century? So, I felt it was time for a candy redo.
I am proud to bring you woo™. Simply delicious candy bars with half the sugar & 2x the protein* of the leading brands of candy bars. With woo™ there’s no compromise on taste, and because it’s what I do - woo™ bars are gluten and lactose-free.
As a bonus, woo™’s protein source is Perfect Day®’s animal-free dairy, which has a carbon footprint that is only 3% of conventional dairy protein.
No guilt! Snack away & enjoy a woo™ candy bar anytime.
To your vitality,